Blogs became an everyday activity for many people around the world where they can share their feelings, experiences, and many more. Business blogging became a powerful tool to target customers, and to increase sales for businesses. According to comScore 2008, 77.7 million unique visitors in U.S. out of total 188.9 millions Internet audiences are bloggers. And 77% of total active Internet users read blogs.
Effective ways of using a blog
Personal bloggers use blogs for various purposes. Businesses use blogs in building good customer relation as well as in increasing customer base. Blogs helps in enhancing website traffic, and can be a self-improvement tool.
• Personal: Many people maintain personal blogs to share their feelings, experiences, and to share their expertise. Bloggers exchange their ideas, ask or give suggestions various topics.
• Professional: Blogger can also share information on the interested areas. Based on the interest, blogger creates a blog, and share everything about the interest. Blogger can also share the expertise in that particular area with others.
• Used as a website for company: Blog can be used as a website for the company placing the information about the goods, and services of the company. Blogger shares the experiences of the clients after using the products.
• To earn money: Many people who blog are making money using them. Blogger can earn few dollars through the blog by placing few ads, and many more. Blogger can earn dollars using many ways to generate income. 37% of personal bloggers are making household income through blogs. Any one who writes the personal blogs can earn few dollars using different options like sponsorships, RSS advertising, etc.
• Team Communication: Within organizations, senior team creates a blog and uses it as a communication medium. Employee in the organization can share their opinions on the aspects of business. They can give suggestions to overcome any problem in any department. With out wasting time, smooth flow of information is possible among all the levels of employees.
• Get to know the customers: Using blogs, companies can know the opinions of the customers. Companies can also get any suggestion for improving the customer satisfaction, and many more.
• Business events: To inform about the business events to the public, and to their customers, businesses use blogs. This blog helps in sharing the information about the events happening in a business.
• Blogs for public opinion: Effective way of collecting information or opinions about different topics from different people is through blogs. If blogger try to collect the opinions of different people from different place on topic, then creating a blog for that purpose is a good option. Blogger and reader can agree or disagree on a topic based on the content of the blog.
This information gives a snapshot about the effective ways of using a blog both in personal and professional context. Blogging is widely used phenomenon, which is applicable for all prospects like sharing information, businesses, and many more.
Saturday, 20 June 2009
10 Effective Ways Of Using A Blog
Label: BLOGGING
Get free search engine optimization
Now, you should have a blog full with content you have enthusiastically written. It should be a particularly fascinating grapevine for the community of your chosen niche, vs a dead factsheet.
However, irrespective of how tasty your content is, if there's no-one to read it you can not generate profit from it. Traffic is the very stuff of your blog. in folk, you need to attract people, you must offer enticing info. Easy enough.
However, to get traffic onto your website, you've got to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com , www.yahoo.com and www.msn.com , to name a couple more popular ones. So, to get these people on your blog, your blog wants to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click thru to your blog!
The art of getting your blog or internet site onto high rankings on search result pages is known as search engine optimization. It is really complicated and hard subject to conquer, but that doesn't stop us from learning straightforward yet effective methodologies to beat the search results for certain keywords. The more complex techniques are often wanted to fight for awfully competitive and general keywords such as "fat loss", but I'll teach you the way to overcome that later.
For now, let's determine the keywords that you would like to optimize your site for. For example, your blog talks about tech gizmos. Now, you'd need to check in Google if it is a particularly competetive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I don't think so.
Now, let's attempt to narrow down our scope. Let's look for "technological gadgets" instead. At this time of writing, Google lists 792, 000 results. That's more controllable, but you'd like to search for more centered keywords. However, let's optimize your blog for "technological gadget" just for the sake of learning.
First, you have to concentrate to the title of your blog. Since you are improving for technological gadgets, you need to have that precise phrase in your blog title. For example, a line like "Your Best Technological Gadget Blog!" would work. You can change the title of your blog in the Blogger control panel or the Wordpress blog when you're creating it. If you are expert with HTML, you can even do that on other blog engines like Moveable Type. Bottom line? Learn a little HTML!
Other than that, your page heading should also contain the term you are enhancing for. The page heading is the bit of text in your code that is enclosed the tags. This issignificant as it tells the search engines what your page is about ( in this example, "technological gadgets"). Since we're posting a blog, the
tags aregenerally the post titles, so remember to include the term there whenever important.
One last bit, you must also sprinkle the words "technological gadgets" in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that subject.
However, this is the most critical bit of all. Always bear in mind that you are writing for real life people who read your blog to get info, so it is very stupid to spam your blog with keywords! In reality, if you do that, the search engines will end up thinking you are spamming and drop your ranking further down into oblivion… So keep in mind! Write for humans, not search engines!
Label: BLOGGING
Thursday, 4 June 2009
Using Blog Directories for Link Building and Traffic
Two of the greatest challenges any blogger faces when building their site is acquiring backlinks and increasing visitor traffic.
All search engines gauge a sites strength primarily on the number of links that are pointing to it, and the stronger the site the higher it will appear in the search engines rankings and the more visitors it will receive.
Usually, there is a correlation between the number of backlinks and the number of visitors, but not always.
It is possible to build thousands of incoming links from low quality sites or pages and still have relatively few daily visitors - it is much better to have a few hundred or even a few dozen quality backlinks than thousands coming from spam-infested sources.
The greatest challenge of any SEO campaign is to gain these quality links.
There are a number of good quality links up for grabs on the myriad of blog directories in existence. You won't find the golden A1 type of link here, but most of these directories are respectable spam-free affairs that have been in active existence for some years now.
They are often attractively designed and some, like blogged.com and blogarama.com, allow users to socialise between each other or vote on one and another's sites.
Looking closely at the different aspects of these sites it is evident that they are well-established with some commanding millions of backlinks from other websites, and you don't receive that many links without having something very special to offer the internet community.
The average homepage PageRank for blog directories is impressive, with scores of 4 or 5 being the norm and some even achieving 6 or 7!
A number of blog directories use the “nofollow” microformat on their sites. This was introduced by Google in 2005 and acts link putting a condom on links. It tells the search engines – don't let this link count in your calculations.
So “nofollow” links have more value in link building than “dofollow” links.
A number of blog directories use 302 redirects and, like “nofollow” links, they too are removed from Google's Search Engine Rankings Placement (SERP) calculations.
Most blog directories are free to submit to, but some require a reciprocal link in return for a listing.
It is always advisable to read their submission rules first if they have any. A few of these blog directories won't accept certain niches or will only expect a blog if it has been in existence for three months or more.
If you are just starting a new blog it is best to update it at least weekly for six months and then start submitting to these services.
The fact that a directory has submission rules is a good sign though that they have a strict editorial policy. Directories to be avoided are those that publish any site submitted – these are no better than spam link farms and are more likely to do your blog harm than good.
Label: BLOGGING
How to increase blog traffic strategies that are making people rich
How to increase blog traffic on a consistent basis without spending a fortune in time and money? I've read a lot of reports in the how to increase blog traffic niche and although they do offer a lot of helpful information i just felt too many came up short in practical ideas.
After reading through the various reports i made a promise to myself to find out how the real experts drive traffic to their blogs. Then after i had gathered all the relevant information i would make it available to the every day person so they could
see how to increase blog traffic.
Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The number of self proclaimed pro-bloggers is still pretty small compared to the number of online blogs. However every day someone turns their small time blog into a high ranking , high following , cash pulling online blog. Don't you wish that you could be the next self proclaimed blogging rich kid? Well guess what YOU CAN because i went out and contacted the owners of some of the top ranking blogs on your behalf.
So basically here is a few of the top tips i recieved from the blog owners.
Number 1 was by far the most commonly used technique when i asked how to increase blog traffic and comments. You will understand why when you see it. Good old human nature cant be beaten.
1) Ask a question in your blog enteries. Humans are amazing creatures as soon as they see a question they take it as an invitation to speak their mind.
2) Announce you are putting together a resource list. If your readers know of a resource get them to post it and include a link to it in their comment.
3) Ask people to review a product or service you may have blogged about. This is a great technique for making your blog look truthful as there will be good and bad reviews included.
4) Give away something FREE , people love anything free. Ask them to post a comment on your free gift.
5) Get peoples opinions on things. Tell people you need help on an issue . Some examples could be where should you go on holiday, where should you invest your money, what colour should you dye your hair. You get the idea. People love to be heard.
Do you follow me so far ?
This is just a sneak peak into the life of a pro- blogger and how to increase blog traffic.The tips above if followed and planned out well will help you drive traffic to your blog. Overall, the strategies above translate to more money and publicity for you and your blog.The world of pro blogging is one of constant change , which is part of what makes it so exciting. How would you like to become one of them?
Label: BLOGGING
Why Get a Business Blog?
Business blogs can seem like a waste of time and money because many members of the public are now wise to their use as marketing tools. However, that's not to say that they are no longer useful. Far from it - business blogs are more useful for websites than ever and can help to pull massive amounts of traffic to your site.
Whether or not business blogs are seen as tools in marketing your company, when people read them, they tend to visualise a writer of the blog - giving your company that all-important voice that helps relate to the public and ingratiate the business to their estimations. Members of the public find companies with distinct personalities appealing as they tend to have a more 'human' element that makes people feel as though your products were created to tailor for their specific needs.
It also helps people feel that your customer support services are stronger and that you are prepared to listen to their suggestions and feedback - particularly if comments are enabled on your company blog and your writer endeavours to respond to all questions.
On top of the benefits of your company receiving a 'voice', there is another great advantage to having a business blog - industry authority. If your blog sees your company engaging with changes in the industry and discussing and opining on them, your company will be seen to have authority within the industry and appear on top of the game. This can enhance your business' reputation in leaps as members of the public get the idea that you and your employees know everything that there is to know about your field.
Due to this, your company will have more public trust and your products could be increasingly seen as at the forefront of innovation - after all, you wouldn't be selling them if you were aware there was something better out there.
Business blogs can have a huge benefit for companies, including with the website itself. Adding fresh content to your site daily means search engines will index it more frequently and it could end up seeing higher results. If you also optimise your blog with keywords and contextual links, there could be a massive boost in search rankings. These extras, coupled with intelligent domain names, could give your website that further boost to success - which is why so many businesses are getting blogs of their own.
Label: BLOGGING
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