Why Many People Fail to Make Money From Internet Marketing

Internet is a huge market. If you search the internet, there are literally myriad programs with multitudes of software being chunked out frequently, each trying to convince you of its superiority over the others. This is where the internet neophytes, the newbies, get confused and usually become overwhelmed.

If you are a newbie and feels confused and even overwhelmed, don't be disheartened. Do not give up like so many do. Statistics have shown that 95 percent of people, who hear of the big internet market with its numerous opportunities of financial gains and attempt to do business through it, actually get frustrated and give up. Such people are the ones that generally conclude that all forms of internet business are nothing but gimmicks and scams. But that is not true. You can make a decent living from internet marketing as being attested to by so many people in our program. You don’t need to belong to the 95 percent failure class.

But why this high casualty rate? Why so much failure?
A number of reasons explain this:
1). Lack of knowledge of internet marketing.
Many people think that to make money online, they will just set up a website, host it on an engine, submit it to search engines, then sit down and fold their hands waiting for the dollars to start pouring in.

2). Not updating your knowledge
Some people don't take advantage of the newer internet marketing techniques. For instance, some don't have knowledge of automation. They are still struggling with the manual system to build their subscribers' list. How can they catch up with some other person who uses auto-submission to reach a wider subscription coverage?

3). Non-specialisation
There are various aspects of internet marketing. An internet marketer who tries to do all things at the same time cannot expect to maximize the systems. Lack of specialization results in loss of focus. Focusing in one or two aspects of marketing per time and as much as possible to know all you can in that area increase sales dramatically.

4). Lack of Perseverance
You might have heard of this internet marketing aphorism: "money is in the list." List here refers to the number of subscribers you have whom you can easily contact for business. They are your online customers. The more the number, the higher the probability of increased sales.

But to build a list takes time and patience. When an online marketer hastily folds up, terminating his trading, he has put a hot knife across his growing list. His subscribers will lose faith in him. To build your list requires patience. Patience and perseverance are the traits of any successful online marketer.

To have patience, you must have faith in your system and in your ability. Faith is what keeps driving you onwards and forwards even when there seems to be no apparent result. All great business achievers are known to have passed through a phase in life where they keep working and praising forwards despite no physical evidence to do so. They have strong faith in themselves and their work, hence, they are patient. Faith fuels your patience. Indeed, F-A-I-T-H and P-A-T-I-E-N-C-E, you need them if you must conquer.

5). Not Networking
Internet is a network connectivity of people and events. This is especially true with online marketing. Load of information is churned out regularly. New software that keeps refining and improving online business is being invented continuously. For instance, use of banners and posters were the norms in internet marketing in the 1990's. Today they have been overtaking by more efficient systems. If you are still depending on them for great sales, you are of the old school.

One way you can keep abreast of the latest in online marketing is by being in constant contact with your colleagues in the online business. Lack of Networking is one of the main causes of 95 percent failure among internet marketers. You cannot just set up a website, do your own things, not minding what goes around you and expect sales to keep pouring in. No, it doesn't work that way. A doctor who enters private practice and has not been updating his knowledge soon discovers he is outdated and his practice will diminish with time.

6). Not having your own website
One danger in affiliate marketing is the notion that you don't need your own website. Some affiliates claim that as long as you have access to the products of the parent company that you have affiliated to, you really don't need your own website.

Really, you can make sales with your affiliate link without a personal website. But the truth is you'll be grossly limited. For instance, you cannot take advantage of what I refer to as Integrated Affiliate Marketing, which is the linking of products of different affiliate companies and marketing them as one entity. Integrated Affiliate Marketing is made possible only by having your own website. In your website you can integrate two or more products of different companies and market them at the same time. This ensures multiple streams of income. It is what all successful internet affiliate marketers do. Indeed, one great disserve you'll mete out on yourself is not having your own website!